NetPositive Business Solutions

As a contract graphic designer for Lambert Consulting, I created this logo for a professional bookkeeping company in Bloomington, Indiana. This logo design helps tell Ivy’s business in a way that feels both professional and personal. The clean, bold type gives off a sense of trust and organization, perfect for someone in bookkeeping. But the ivy leaf brings in a warm, personal touch! It balances both structure and personality, showing that Ivy’s not just great with numbers, she’s someone clients can actually connect with and count on.

Goals
- combine professionalism with a personal touch
- reflects trust, clarity, and persistence
- logo design that is simple and recognizable
- must be flexible for various marketing/branding materials

The goal of this project was to build a brand that felt organized and reliable, while still being welcoming and down-to-earth. NetPositive helps small businesses grow, so the brand needed to feel open, trustworthy, and steady!

Design Solutions
I started by exploring different leaf shapes and ways to work in upward arrows to represent progress and growth. After some experimenting, we chose an ivy leaf to tie in Ivy’s name and bring a more personal touch to the logo. The upward arrows within the leaf suggest persistence and movement, while also creating a simple, eye-catching texture that feels natural.

For each design, I kept the typography strong and balanced. I added a soft upward curve to the “N” in NetPositive to give it a sense of motion and positivity, while still keeping the whole design clean and balanced.